Type
Listening Bar
Year
2021
Scope
Branding, Visual Design
Tools
Figma
PhotoshopProject Overview
Duskline is a vinyl record shop that becomes a listening bar at night. It serves people who care about music and want a warm, welcoming place to enjoy it. The brand captures the dual experience. It feels dark and atmospheric at night, but always friendly. Every design choice started with one principle: sound first.
The Challenge
Duskline is two things at once: a record shop during the day and a listening bar at night. The challenge was creating one brand identity that worked for both without feeling split. The design needed to feel warm and easy to browse during the day, then shift into something darker and moodier at night. One visual language for two very different experiences.
Brand Strategy
The strategy focuses on the listening experience, not just the products. Whether you are flipping through records or sitting with a drink, sound is the connecting thread. This became the foundation for every design choice. Every detail, from color to typeface, was designed to feel intentional and unhurried. The brand does not demand attention. Instead, it draws you in quietly, the way good music does.
